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Discovery Sessions: The Colombian Music Market

2-3 november, 2021


Discovery Sessions is a new concept by Nomex where you can discover new and emerging markets with key industry figures from around the globe. The nordic export offices will take turns researching and presenting new markets to the nordic music industry. First out is Denmark, presenting Colombia.

Colombia is one of the most vibrant and musical countries in the world, and an important growing market for the increasingly global modern music industry. Home to impassioned music fans, a huge variety of genres, global megastars and a burgeoning indie scene, get to learn more about this key country in Latin America. In this Discovery Session you will better understand the country and how to do business there, with a deep dive into touring & live, distribution, marketing, publishing and sync in Colombia. Bienvenidos!


Day One – Tuesday 2nd November 2021
Part 1 – 17:00- 18:00 CET on Zoom
Introduction – Anthony Churchman, Commercial Director – Music Ally, Colombia/UK
Presentation on Colombia (30-40 mins + 15-25 mins Q&A) – César Gómez Montoya, A&R – Codiscos, Colombia
Part 2 – 18:45pm – 19:45 CET on Zoom
40 min Panel on Live and Touring in Colombia, with up to 20min Q&A – Moderator Patrick Ross, COO – Music Ally, UK
– Juan Ortiz de Zaldumbid, Founder & Partner M3 Music Colombia/Sweden
– German Andrade, Director – Matrix Entertainment, Colombia
– Gabriel Sanchez, Movistar Arena – Colombia
Day Two – Wednesday 3rd November 2021
Part 1 – 17:00 – 18:00 CET on Zoom
40 min Panel on Marketing and Distribution in Colombia, with up to 20min Q&A – Moderator: Marlen Huellbrock, Head of Marketing Services – Music Ally, UK
-Laura Mendoza, Head of Distribution Sales Andean, Central America & Southern Cone Region – Believe, Colombia
-Juan Peña – Director Business Development Colombia – Ecuador – Rep. Dominicana – CD Baby, Colombia
Part 2 – 18:45pm – 19:45 CET on Zoom
40 min Panel on Publishing and Sync in Colombia, with up to 20min Q&A – Moderator: Mando Lyst, Music Business & Copyright Consultant – Music Ally, UK
-Camila Saravia, Founder & CEO – M3 MUSIC, Colombia
-Diego Maldonado, Global Head of Rights Management – ONErpm, Colombia

How to participate

Participants are expected to take part in the whole event and to keep their zoom video cameras on throughout the sessions, in order create the best social environment for the online event.


For further information or questions please mail


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