Export Music Swedens guide till

Sverige

A summary

Many internationally successful bands, artists and songwriters originate from Sweden, besides world famous ABBA. This northern european nation has also been at the forefront with music-technological innovations. Pioneers like Spotify and SoundCloud, as well as synthesizers from Teenage Engineering and Nord are all Swedish inventions. Sweden’s largest part of revenues comes from live music and consumers have a big interest in international music, hence Sweden is an excellent market to invest in. With Norway, Finland and Denmark close by it makes a great tour stop for every international artist on tour. Here’s our guide to Sweden!

Name: Sweden
Population: 10 367 232
Capital: Stockholm

Other cities and number of citizens
1. Stockholm, 974 073
2. Göteborg, 579 281
3. Malmö, 344 166
4. Uppsala, 230 767
5. Linköping, 163 051
6. Örebro, 155 696
7. Västerås, 154 049
8. Helsingborg, 147 734
9. Norrköping, 143 171
10. Jönköping, 141 081

Calling code: +46
Time zone: UTC+1, UTC+2 (Summer)

Official languages: Swedish

Visas: No visas needed for citizens within EU. For citizens outside EU: If you are invited by a "established organiser" you don't need a visa if you are staying for fourteen days or less. A list of these organisers and more info about work permits for performers at Migrationsverket: www.migrationsverket.se/English/Private-individuals/Working-in-Sweden/Employed/Special-rules-for-certain-occupations-and-citizens-of-certain-countries/Performers.html

BNP per capita: 52 477 USD

Social media platforms ranked by popularity (Källa: Statista)
1. Facebook
2. Pinterest
3. Twitter
4. Instagram
5. YouTube

Active internet users: 98%
Active smartphone users: 84.76%
Active mobile subskriptions: 14.2 million
Recorded music revenue: 234 632 200 USD
Recorde music revenue per capita: 22.6 USD

Media

A summary of the media landscape in Sweden.

TV

Below you will find the TV channels that have live music and interviews with artists and creators.

Radio

P1(Public service)

P2(Public service)

P3(Public service)

P4(Public service)

Rix FM(Popular music)

Bandit Rock(Rock)

NRJ(Popular music)

Mix Megapol(Popular music)

National newspapers

Aftonbladet

Expressen

Dagens Nyheter

Svenska Dagbladet

Dagens Industri(Their weekend magazine "DI Weekend" often features interviews with artists and reviews)

Regional newspapers

Below you can find the biggest regional newspapers in Sweden. In brackets is the city where they are based. Some of these newspapers cover larger areas than the city they are based in and some of them also have even smaller local newspaper variants.

Online & Print Media

Below you can find online and print media with a music and cultural focus.

GAFFA(Popular music)

Popmuzik(Popular music)

Drefvet(Popular music)

Hymn(Popular music)

Djungeltrumman(Popular music)

Nöjesguiden(Popular music)

Lira(Jazz, Folk, World)

Opus(Classical Music)

Orkesterjournalen(Jazz)

Nutida Musik(Classical music)

Tidig musik(Classical music)

Tidskriften Opera(Classical music)

Music

A summary of the Swedish music industry.

PR

ALOADED(Mixed genres)

Birds Will Sing For You(Popular, Jazz)

Big Is Promotion(Popular, Mixed genres)

Ebba Lindquist PR(Popular, Jazz, World, Folk)

PR & Beyond(Popular)

Elin Hedman PR(Popular, Alternative)

Liza B(Mixed genres)

Border Music(Mixed genres)

Echo Tree(Mixed genres)

Just Like Heaven PR(Mixed genres)

Paret PR(Mixed genres)

Kniven PR(Mixed genres)

FNY PR(Mixed genres)

Iles PR(Mixed genres)

Skiva Promotion(Mixed genres)

Booking Agencies

All Things Live(Popular, Mixed genres)

Braathen Management(Classical)

Eliasson Artists(Classical)

Headstomp(Mixed genres)

Live Nation(Popular, Mixed genres)

Jubel(Mixed genres)

FKP Scorpio(Mixed genres)

Luger(Popular, Mixed genres)

Monstera(Popular music)

MTA(World, Jazz, Mixed genres)

United Stage(Popular, Mixed genres)

2entertain(Mixed genres)

Lifeline(Mixed genres)

Pre-Production

La Rental(Backline)

Musiklagret(Backline and technical equipment / Repairs)

Backline Stockholm(Backline / Audio and technical equipment / Personnel)

New Direction Tour Services(Vehicles / tour personnel)

Budwheels(Transport / Delivery / Storage)

DM Audio(Audio and technical equipment)

Subtopia(Production rehearsal space)

Music Associations and Organizations

STIM(Swedish Performing Rights Society)

IFPI Sweden(International Federation of the Phonographic Industry)

SAMI(The Swedish Artists' and Musicians' Interest Organisation)

NCB(Nordic Copyright Bureau)

FST(The Society of Swedish Composers)

Svensk Live(Supports live music in Sweden)

Musikförläggarna(The Swedish Music Publisher Association)

Musikerförbundet(Union for artists and musicians)

SYMF(Union for singers and musicians)

Svensk Jazz(Swedish Jazz Federation)

SKAP(The Swedish Society of Songwriters, Composers & Authors)

SOM(Organisation for Swedish Independent Labels)

Kammarmusikförbundet(The Chamber Music Federation)

MMF Sweden(Music Managers Forum in Sweden)

MAIS(Association for independent concert promotors)

Kontaktnätet(National organisation for non-profit concert associations)

Festivals

A selection of music festivals in Sweden.

February

Vinterfest, Falun(Classical)

Jokkmokks Marknad, Jokkmokk(Sámi/Folk/World)

Umefolk, Umeå(Trad/Folk)

April

Åre Sessions, Åre(Popular music)

July

Visfestivalen, Västervik(Focus on acoustic and singer/songwriter)

Bayside Festival, Helsingborg(Popular music)

Big Slap, Malmö(Popular music)

Storsjöyran, Östersund(Mixed genres)

Uppsala Reggaefestival, Uppsala(Reagge)

Stockholm Music & Arts, Stockholm(Mixed genres)

Midnight Light Festival, Vilhelmina(Mixed genres)

Trästockfestivalen, Skellefteå(Mixed genres)

Alive, Borlänge(Mixed genres)

Hasslöfestivalen, Karlskrona(Popular music)

Skärgårdsfest, Karlskrona(Popular music)

Törebodafestivalen, Töreboda(Mixed genres)

Sensommar, Sundsvall(Popular music)

Hudikkalaset, Hudiksvall(Popular music)

Musik i Äppelriket, Kivik(Chamber/Folk/World)

Sommarscen, Malmö(Mixed genres)

Torsåker Bluegrassfestival, Torsåker(Bluegrass/Americana/Folk)

Torsjö Live, Torsjö(Mixed genres)

Clandestino Festival, Göteborg(Folk/World)

Julitafestivalen, Julitta(Chamber/Folk/Jazz)

Delsbostämman, Delsbo(Trad/Folk/World)

Korröfestivalen, Korrö(Trad/Folk/World)

September

November

Planeta Festival, Göteborg(World/Dance)

Selam Festival, Stockholm(World)

Kista Världsmusikfestival, Stockholm(Trad/Folk/World)

Pitefolk Världsmusikfestival, Piteå(Trad/Folk/World)

Viva Sounds, Göteborg(Music conference and showcase festival in Gothenburg)

Networking

Great places to network with the Swedish music industry and other creative industries.

Gothenburg

Viva Sounds(Music conference and showcase festival in Gothenburg)

Norrköping

Future Echoes(Music conference and showcase festival in Norrköping)

Örebro

Live at Heart(Music conference and showcase festival in Örebro)

Other

Sweden Live(Focuses on the live music industry in Sweden and changes city every year)

Nordic Folk Alliance(Moves around the nordic countries)

Venues

Stockholm

Cirkus

Debaser

Nalen

Slaktkyrkan / Hus 7

Fållan

Fryshuset Klubben

Fasching(Jazz focus)

Stallet(Jazz and contemporary music focus)

Stampen(Jazz and blues focus)

Musikaliska(Contemporary music focus)

Harry B James(Rock focus)

PUB Anchor(Rock focus)

Obaren(Most often used for short showcase shows)

Riche(Most often used for short showcase shows)

Taverna Brillo(Most often used for short showcase shows)

Landet(Blandat)

Stallet Världens Musik(Trad/Folk/World)

Södra Teatern

Tonsalen(Trad/Folk/World)

Rost

Rönnells Antikvariat

Växjö

Västerås

Eskilstuna

Halmstad

Trollhättan

N3

Leksand

Alfvéngården(Chamber/Trad/Choir)

Örebro

Frimis

STÅ

Satin

Felan(Trad/Folk/Dance)

Luleå

Norrköping

Arbis

Crescendo(Jazz and blues focus)

Hörsalen

Värmekyrkan

Dynamo

Crecendo(Jazz/Folk)

Jönköping/Huskvarna

Sundsvall

Östersund

Åre

Järvsö

Stallet Stenegård(Trad/Folk/World)

Residencies

Stockholm

Elektronmusikstudion(Music focus)

Points about the Swedish music business

- Sweden is one of only three countries that are net exporters of music.
- Sweden is by far the earliest adopter (and beneficiary) of the streaming model.
- Sweden's national publicly funded radio broadcaster Sveriges Radio consists of four different channels: P1, P2, P3 and P4. P1-P3 do all have a policy to play about 50% Swedish music. P4 focuses on Swedish music, however they still play foreign music.

Travel Information

Below you will find some great links as well as general tips and advice about traveling to Sweden.

Embassies in Sweden

Complete list of embassies in Sweden.

Tourist information

Official tourist guide to Sweden.

Newsletter

Subscribe to these newsletters to keep yourself updated about the Swedish music industry.

Musikindustrin.se(Swedish music industry online magazine)

SKAP(Organization for Sweden's music creators)

Stim-magasinet(The Swedish collecting society)

Export Music Sweden(The Swedish Music Export Office)

Emergencies

Police, fire brigade and ambulance: 112
Non emergency police phone number: 11414
Non emergency health counselling: 1177

Business relations

An in-depth guide on how to behave in business relations in Sweden can be found at Commisceo Global.

Swedish Music Business News and Facts

Musikindustrin.se

Music Business Worldwide

Musiksverige(Releases reports on the Swedish music industry)