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Today, the world’s 6th largest market for recorded music, The Nordics, officially announce the 20 young 
forces driving the Nordic music industry forward, for the fourth annual Nordic Music Biz Top 20 Under 30, an initiative set up by NOMEX (Nordic Music Export). From global superstars including Sigrid, Zara Larsson, Sigur Rós, Mø, Alma, and Kygo, to the most revered international hitmakers including Stargate, Max Martin, and Alan Walker, Nordic music continues to dominate the charts worldwide. NOMEX was set up to facilitate growth and development in the Nordic music sector, and is a collaborative organisation set up by Export Music Sweden, Music Export Denmark, Music Finland, Iceland Music Export and Music Norway.
A vital part of the rise of Nordic pop culture and global influence are the teams behind the scenes, especially the young forces who bring new perspectives, ideas and business models to an ever-changing industry. This year, the revered judging panel shines a spotlight on 20 Under 30 future business executives, with a ceremony at annual by:Larm Festival on Thursday 30 September, one of the most important festival for the Nordic music industry and the best new music, taking place in the centre of Oslo, Norway.
The winners of the Nordic Music Biz Top 20 Under 30 were chosen based on company growth, career path, recognition in the industry, influence in the industry in 2020, artistic development, innovation, concert revenues, sales, streaming, campaigns, radio and television publicity.

The list of Top 20 Under 20 Winners 2021 


Timothy Collins & Hugo LePrince
Co-Founders & Co-CEO, Creed Media

Lina Pettersson
Head of Agency, Live Nation 

Anton Maddock
A&R and Marketing Manager, Amuse

Sara Faraj
Label Manager, Asylum/Warner Music Sweden AB

Amanda Kiflay
A&R, Sony Music Publishing Scandinavia



Erlend Buflaten
CEO and co-founder Propeller Management

Ziwer Teli
Artist Manager, GR:OW

Johanna Alem
Head of Event & Promotion, Universal Music Norway

Julie Rogstad Sandberg
A&R, Sony Music Norway

Renate Eggan
Project and Communication manager, TEMPO 



Nikolaj Stavnstrup
Manager & A&R, Escho (Label/Management)

Thea Moe
Partner & Co Manager, Glass Management 

Jakob Løkkegaard-Friese
MD & Co- Founder, WAS Entertainment 

Maria Borg
A&R, Discowax

Katarina Julie Madsen
Creative Manager, Edition Wilhelm Hansen 



Teea Kasurinen
Marketing Manager International, Universal Music Finland

Hannes Andersson
Creative Director, Mantik Music Group & CMO, oeksound Ltd.

Saara Everi
Head of Marketing & Artist manager, PME Records



Ægir Sindri Bjarnason
Founder of R6013 venue in Reykjavik and ´Why Not?´ Records

Bergþór Másson, 26
Manager, A&R consultant


The Nordic judges for 2021: 

Annika Oksanen (Live Nation), Hildur Maral (Mercury KX (Decca/Universal Music Group), Loui Tornqvist (Edition Wilhelm Hansen (publisher), Diego Farias (Amuse), Amanuel Kidane (GR:OW), Nino Lintermo (Nordic Music Partners), Magnus Bjarni Grondal (Artist and independent PR consultant), Jesper Majdall (Bremen Teater and Hotel Cecil), Jennifer Gunn (MADE Management),  Petra Piiroinen (Meidän Festivaali), Anna Sjölund (Live Nation Sweden), Nikoo Sadr (The Orchard), Sandra Barilli (Independent project manager and producer), Katja Sønderhauge (Warner Music DK), Magdalena Kellman (NORA/Sony Music)
“With the COVID-19 pandemic, we have seen that the recruitment of young people into the music industry is more important than ever. It’s crucial to show the new generation of managers, labels, agents, festivals etc. that it is a safe and rewarding industry to work in and choose as a career. It is also vital to make sure the artists have talented people to work with them and look out for their best interest in the future,” says Nina Finnerud, Head of UK at Music Norway.
A new report commissioned by collecting society grouping GESAC and produced by EY argues that Europe’s cultural and creative industries have been among the hardest hit by the COVID crisis but, at the same time, have a key role to play in the recovery of each European nation once the pandemic is over. The cultural and creative industries “as a whole experienced losses of over 30% of their turnover for 2020 – accumulated loss of 199 billion Euros – with the music and performing art sectors experiencing 75% and 90% losses respectively”. Download the full report here: 
“Nordic Music Biz therefore believe that looking after and nurturing the new generation of music industry professionals is crucial and by lifting The Nordic Music Biz Top 20 Under 30, can build on the foundation of the successful award and create a platform where ideas and experiences are shared, connections are made and intra Nordic collaborations are created. These people are part of the future of our industry” – continues Nina Finnerud, Head of UK at Music Norway.


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